How to start a T-shirt business?
T-shirts are the most common clothing that has a universal appeal. Is there any country with people not having t-shirt as their regular wear? Probably it is close to zero. The T-shirt printing industry will cross $10 billion by 2025.
Investing in this business can be competitive yet rewarding! Succeeding in here is more than just printing exclusive designs and selling them online. You need to market yourself to create a brand that people will keep coming back to.
How to get started? Here are a few tips to help,
Research for niche
There are various stores online that sell T-shirts alone! It is difficult to create a store and maintain the stocks unless you are a 100% sure about your niche.
Look across the target audience you are interested in serving. What are their regular interests? Do they like quotes? Or do they like casual prints? A lot of youngsters these days like to flaunt the 90s fashion. The bold colours, prints and famous cartoon characters.
Once you sort the prints, you are interested in investing in, determine its details like the fabric and style of prints. Ensure that your content remains unique than the rest.
Design and validation
Fixing on the niche is the most crucial part of the t-shirt printing business. Settling on these lets you concentrate on the creative aspect of this production. It is designing and validating the same!
Many designs have copyrights and patents that, when not understood properly, might end you up in a catastrophic lawsuit. While being cautious is important, do not be afraid to try an out-of-the-box approach.
If needed, get a professional’s help to create the designs or help you ensure that your design is not a copy of other art or can be copied by anyone else. Use GetEmail.io, an email search tool, to connect to the right professional in an instant.
Its chrome extension to LinkedIn and Gmail allows you to find professional email addresses with ease!
Many people go wrong at this stage, which is also the most significant part of the production. Having some knowledge about fabrics and sewing can help you find the products from the right source.
Ensure to choose the product that doesn’t rip or shrink within a couple of washes. Offering a quality good is the foundation of running an ethical business. The profits might seem slow in the beginning but, it will last for long compared to your competitors.
Don’t go overboard and over-budget while choosing the machines and raw products. Understand your company finances and allocate it with your best interest at heart.
The final steps
Getting the above points right will set an excellent pace for what comes after. Depending upon how much you have invested in each t-shirts production, establish the price that includes the company profits too.
Do not forget to choose a model for doing your business. Understand if you can take care of all the production and the costs that tag along. If that is not your cup of tea, go for drop shipping. It is mostly is online and you don’t have to run around doing errands.
Finally, put a word out about your product on online media like social connecting platforms, email marketing, influencer marketing, etc. Once the audience learns about your existence, it becomes a little easy to sell your brand!